Not known Facts About What Is A Secondary Dimension In Google Analytics

Wiki Article

What Does What Is A Secondary Dimension In Google Analytics Mean?

If this does not seem clear, here are some examples: A deal happens on a web site. Its dimensions can be (however are not restricted to): Transaction ID Coupon code Latest web traffic source, and so on. A customer visit to a site, and we send the event login to Google Analytics. That occasion's custom-made measurements could be: Login approach Customer ID, and so on.

Although there are numerous dimensions in Google Analytics, they can not cover all the feasible circumstances. Hence customized dimensions are needed. Points like Page URL are universal as well as put on many situations, but what happens if your company sells on the internet courses (like I do)? In Google Analytics, you will not locate any measurements related particularly to on-line programs.



9%+ of services making use of GA have nothing to do with courses. And that's why anything related especially to online programs must be configured by hand. Get In Custom Capacities. In this post, I will certainly not dive deeper into custom measurements in Universal Analytics. If you intend to do so, read this overview.

Not known Details About What Is A Secondary Dimension In Google Analytics

The scope defines to which occasions the measurement will apply. In Universal Analytics, there were four ranges: User-scoped custom dimensions are used to all the hits of a customer (hit is an event, pageview, etc). For instance, if you send out User ID as a custom dimension, it will be used to all the hits of that certain session AND to all the future hits sent by that user (as long as the GA cookie stays the same).

You can send the session ID custom-made measurement, as well as even if you send it with the last occasion of the session, all the previous occasions (of the exact same session) will certainly get the value. This is done in the backend of Google Analytics. dimension uses just to that specific event/hit (with which the dimension was sent).

Also if you send several items with the very same transaction, each product might have different values in their product-scoped custom-made measurements, e. g.



Why am I telling you this? In Google Analytics 4, the session scope is no longer available (at least in custom-made dimensions). If you want to apply a measurement to all the events of a certain session, you need to send that measurement with every occasion (that can be done on the code degree (gtag) or in GTM) (What Is A Secondary Dimension In Google Analytics).

It can be in a cookie, information layer, or elsewhere. From currently on, customized measurements are either hit-scoped or user-scoped (formerly understood as User Characteristics). User-scoped customized measurements in GA4 work in a similar way to the user-scoped dimensions in Universal Analytics yet with some differences: In Universal Analytics, a user-scoped custom-made dimension (set in the center of the user session) was related to EVERY occasion of the exact same session (also if some event took place before the measurement was set).

Getting My What Is A Secondary Dimension In Google Analytics To Work

Despite the fact that you can send custom-made product information to GA4, right now, there is no way to see it in reports effectively. Hopefully, this will certainly be altered in the future. Or am I missing out on something? (let me understand). GA4 currently supports item-scoped custom dimensions. At some time in the past, Google claimed that session-scoped customized dimensions in GA4 would be offered too.

When it comes to custom measurements, this extent is still not offered. And also now, let's relocate to the 2nd part of this article, where I will certainly show you just how to set up custom measurements as well as where to discover them in Google Analytics 4 reports. Allow me start with a basic overview of the procedure, and also then we'll take an appearance at More Help an example.

If you utilize it to generally stream data to Big, Question and afterwards do the analysis there, you can send out any kind of custom-made parameters you desire, as well as they will be visible in Big, Query. You can just send out the occasion name, say, "joined_waiting_list" and after that include the specification "course_name". Which's it.

The 9-Minute Rule for What Is A Secondary Dimension In Google Analytics

In that situation, you will certainly need to: Register a specification as a personalized definition Begin sending out personalized parameters with the events you desire The order DOES NOT issue right here. You must do that rather a lot at the very same time. If you start sending the parameter to Google Analytics 4 and also only register it as a customized measurement, state, one week later on, your reports will be missing out on that week of data (due to the fact that the enrollment of a personalized dimension is not retroactive).

Whenever a visitor clicks a menu item, I will certainly send out an event and also 2 extra specifications (that I will later on register as custom-made dimensions), menu_item_url, as well as menu_item_name.: Food selection web link click monitoring trigger problems vary on many internet sites (since of various click classes, IDs, etc). Attempt to helpful hints do your finest to apply this example.


Go to Google Tag Manager > Causes > New > Just Hyperlinks. look at this web-site By creating this trigger, we will certainly allow the link-tracking capability in Google Tag Supervisor.

What Is A Secondary Dimension In Google Analytics Fundamentals Explained

Go to your site and click any of the menu web links. Really, click a minimum of 2 of them. Go back to the sneak peek setting, as well as you must start seeing Link Click occasions in the preview setting. Click the very first Web link, Click event and also most likely to the Variables tab of the preview setting.

Report this wiki page